12:00 - 12:45
TRACK С
ABOUT THE SPEAKER
Jim is currently the Chief Customer Officer of Customertimes Corp., a professional service organization assisting global corporations improve their business operations in the area of customer management by leveraging enabling technologies. Jim has spent 30+ years in the enterprise software industry, having worked with both software and professional services companies ranging from venture backed start-ups to some of the largest software companies in the world. He has held management roles across Sales, Marketing, Product Management, Product Marketing, Professional Services and Corporate Strategy. Jim has personally helped 500+ clients across the globe leverage technology to improve customer focused operations.
Talk: Driving Business Value with Salesforce
Salesforce is merely a technology enabler built originally to support traditional CRM functions (i.e. Sales, Service, Marketing and Commerce). Gaining value from an investment in the platform comes from attention to alignment of its usage to corporate goals and aspirations. Many projects fail for several reasons related to misalignments on many fronts, including but not limited to : IT and Business coordination, lack of integration to valuable data sources, poor initial and follow-up training, lack of product/project ownership. In this session, Jim will share his experience from his work over the last decades of client work; focusing on best practices, lessons learned, and leading indicators of success or failure.